In his new position, Davies will be responsible for the direction of the family business’s on and off-trade sales teams.
Davies has joined the business from Enotria & Coe where he was commercial director. Prior to Coe Vintners’ merger with Enotria in 2015, he was managing director at Coe Vintners.
To coincide with the new appointment, Damian Carrington is taking on the role of agency director where he will oversee the development and management of agency relationships. Working alongside Abi Hirshfeld and the buying team, Carrington and agency manager Lenka Sedlackova will help manage key suppliers across the business wider market.
Berry Bros. & Rudd chief executive Dan Jago said: “We are delighted to welcome Matt to the team. His experience for driving strong sales growth for both wines and spirits will be invaluable to both the FMV and BB&R Wholesale channels.
“We have incredibly strong teams within the FMV and Wholesale divisions of the business and this new structure will ensure our suppliers are provided with dedicated, specialist support whilst we develop distribution across our trade network.”
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