TaylorMade drives warehouse productivity with voice-enabled picking

Thirty years ago, TaylorMade disrupted the golf industry with a revolutionary new driver made of stainless steel. Today, TaylorMade still makes the #1 driver and is a favorite of golfers.

TaylorMade drives warehouse productivity with voice-enabled pickingThe golf industry has faced strong headwinds in recent years, and TaylorMade was looking for new ways to drive profitability. Order picking is a time-consuming and costly activity in any warehouse in any industry, and the ability to pick orders efficiently has a big impact on customer satisfaction.

“We were looking for ways to increase picking productivity,” says Jeff Peterson, project manager for operations at TaylorMade. Peterson, along with Brett Trotter, shipping operations supervisor, decided to take another look at voice-enabled picking.

TaylorMade considered using voice recognition for picking in the past, but high cost and implementation difficulties were insurmountable hurdles. But with cost pressures mounting, Trotter and Peterson took a fresh look at voice-enablement solutions. “The best thing for us was seeing what was out there,” says Peterson. “We visited warehouses that implemented different systems where we could try it out.”

Many of the products they encountered required significant effort before delivering value, but then, with the help of its consultant, RESOURCE Supply Chain Solutions, TaylorMade discovered Ivanti Speakeasy, powered by Wavelink.

“After a thorough evaluation process, we recommended Ivanti Speakeasy based the ease of implementation, flexibility, scalability and overall lifecycle investment,” says Carlos Vega, president of RESOURCE Supply Chain Solutions.

“Speakeasy is a newer, fresher, and better way to do voice picking without having to change your backend systems,” says Peterson. “One of the main reasons we chose was implementation time. With Speakeasy, we didn’t have to overhaul our warehouse management system.”

In addition, TaylorMade uses Ivanti Terminal Emulation, so workers can access the warehouse management system directly from their mobile devices. Ivanti Avalanche is used manage the mobile devices in the warehouse, keeping them at peak productivity.

TaylorMade added voice to its order picking process in about two weeks. As a client-side solution, Speakeasy didn’t require changes to applications or the addition of middleware. That allowed the pickers to begin using Speakeasy a few months before the busy season started. The difference was immediate.

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