AbbVie tops the TV ad-spend pile one more time to close out 2017

AbbVie tops the TV ad-spend pile one more time to close out 2017

TV viewers again saw lots of AbbVie Humira ads in December as the anti-inflammatory drug topped pharma ad spending for the month with nine commercials.

AbbVie’s Humira ended the year as it spent the year—on top of the pharma TV ad spending charts. Its December total reached almost $31 million spent on nine TV commercials aired nationally across its three indications.