Digitize, innovate, evolve: Software provider AEB unveils new identity

As the world of global trade and logistics turns, and the software market evolves, AEB – a leading provider of global trade and supply chain management software solutions – is evolving along with it. With a new brand identity, a reorganized portfolio – and the same proven strengths. Check out the new website at www.aeb.com.

The software sector has seen profound changes lately – a circumstance all too familiar to those in the logistics industry. Geoff Taylor, Managing Director of AEB in the UK explains: “The future in global trade, logistics, and IT is increasingly dynamic and continually evolving. Businesses seek a software partner that can provide reliable, proactive, and collaborative support in this process of change. People want cloud-based software products that offer quick and reliable solutions to the challenges in global trade and logistics, and which quickly evolve to accommodate changing demands in the market.”

In order to respond to the changes customers and partners are facing, AEB have realigned their solution portfolio to today’s market, revamped their brand identity, reorganized their cloud products, and developed a highly flexible software platform. Customers will find it easier to select solutions based on their individual needs and bundle them into smart packages.