Footwear Moves Toward Traceability in Brazil

Feb 11, 2019—

Several companies in the footwear sector have been discussing solutions for logistics automation, with a view toward improving the traceability and integration of the production chain through the use of radio frequency identification technologies. The initiative was launched by Abicalçados (the Brazilian Association of Shoe Industries), which created the Sola Project (the Automated Logistics Operations System). Through this initiative, GS1 standards (bar code or RFID) and good practices can help to accelerate the movement of merchandise and commercial transactions in order to avoid piracy, cargo theft and other problems faced by the fashion sector.

Among the companies that are part of the steering committee are such recognized brands in the footwear segment as Via Marte, Beira Rio, Grendene, Usaflex, Piccadilly, Bibi, Dass Group, Bebecê, Pegada, Klin and Jorge Bischoff.

Footwear Moves Toward Traceability in Brazil

A shoe assembly line

The subject of traceability will be highlighted at this month's FIMEC machine and component trade fair, which brings together the entire Brazilian footwear industry and receives visitors from Latin America. The event will be attended by the companies noted above, as well as by partners like Brazilian RFID chip maker Ceitec. At that time, says Igor Hoelscher, a consultant on the Sola Project, "We will apply software and hardware to the concepts of automation, complying with the principles of Industry 4.0, as well as demonstrating the use of RFID in the handling of goods."

According to Hoelscher, a shoe factory will be set up at the event, known as Fábrica Conceito, with production of around two thousand pairs of Arezzo and Kildare footwear. "Thus," he explains, "the footwear sector will show what it has developed in information technology. This could spread the potential of the sector to invest in automation, as well as some applications in RFID to accelerate internal movement and transportation."

With Ceitec's support, Hoelscher says, "We already have a pilot running on Via Marte, a company that has led technology applications in this sector." For Ceitec, he notes, investments in the footwear industry are positive and in line with the future of industrial processes and the distribution of goods. According to Tadeu Lorenzi, Ceitec's business director, the partnership with Abicalçados and Via Marte has brought excellent results, which attendees will be able to view throughout the three-day trade fair.

"One of the key differentiators of Ceitec is to offer customers highly qualified professionals who can provide technical support throughout an operation's implementation," Lorenzi states. "The role of Ceitec surpasses that of being a simple supplier, since it puts at the customer's disposal its specialized know-how, which boosts our joint success. From the point of view of market positioning, Ceitec's products are internationally certified, comparable to those of any foreign manufacturer, and have competitive prices. "