New supply chain tech for Country Road

New supply chain tech for Country Road

In a bid to improve its omni-channel offering and take greater control of its supply chain, Country Road Group has rolled out Manhattan’s Warehouse Management Solution.

The technology deployment is a key component of a business transformation project designed to deliver a unified brand experience for customers across channels and to drive ongoing business growth.

With over 700 stores and a growing online operation, Country Road had outgrown its outsourced logistics services model. The company made the strategic decision to invest in a new distribution centre and chose Manhattan’s solution to orchestrate goods flows through the new DC.

Peter Fouskarinis, Head of Supply Chain Australasia, Country Road Group/David Jones commented, “The Manhattan solution has enabled us to optimise our store replenishment and online order fulfilment processes, resulting in improved product availability and customer satisfaction.”

Raghav Sibal, Manhattan Associates’ managing director for Australia and New Zealand, commented, “We’re confident our solutions will continue to unlock supply chain value for Country Road Group and support its commitment to strengthening customer relationships for many years to come.”