Part 8 of 12 Why are social responsibility and sustainability such important considerations for modern supply chain managers? This episode illustrates why socially responsible supply chains are not simply important for the sake of public relations and compliance. Socially responsible and sustainable supply chains present competitive opportunities that benefit companies, communities, the environment, customers, and in the case of disaster relief, victims. Supply chain managers are the key to a better tomorrow.This is the 8th installment in Arizona State University's twelve-part introduction to supply chain management video series developed by Eddie Davila, Jeff Hough, Randy Cates, Dawn Feldman, Dan Ichikawa, Ian Schmoel, and Matt Hardy. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to email@example.com.